Our Story: Natural Living, Local Roots
Serving Greensburg’s Natural Health Community Since 1977
Since 1977, Nature’s Way Market has been Greensburg’s trusted destination for natural foods, organic produce, quality supplements, gluten-free groceries, natural body care, and eco-friendly household products.
For more than five decades, we’ve been honored to serve Greensburg, Westmoreland County, and the surrounding communities. From our family to yours, thank you for making Nature’s Way part of your healthy living journey.
Founded by Kitty Tuscano on May 13, 1977, Nature’s Way was built on a simple but meaningful belief: healthy living should be supported by high-quality products, knowledgeable guidance, and genuine care for the people in our community. Kitty’s commitment to natural wellness, customer service, and environmental responsibility shaped the heart of the store — and that mission continues today.
In January 2020, Becca Linebaugh became the new owner of Nature’s Way Market, carrying forward the same values that have made the store a trusted part of the Greensburg area for decades. Today, we remain committed to offering truly natural, non-GMO, and organic foods, with organically grown produce and local options whenever available.
Becca Linebaugh
Owner
At Nature’s Way, we believe what you put on your body matters just as much as what you put in it.
That’s why we offer a large selection of natural body care, beauty products, and natural cleaning products, along with supplements from reputable brands known for quality and integrity.
Our shelves are carefully stocked for a wide range of dietary needs and healthy lifestyles, including gluten-free, raw, paleo, vegetarian, and other specialty diets. Whether you’re looking for everyday groceries, better-for-you snacks, clean ingredients, or something specific for your family’s needs, our team is here to help. And if you don’t see what you’re looking for, many products can be special ordered.
Nature’s Way Market has always been more than a store. It is an extension of the natural and healthy lifestyle Kitty Tuscano believed in and shared with others. Her dedication to wellness also included a deep respect for the environment. In continuation of that mission, Nature’s Way Market has donated 1% of its gross sales to local environmental groups since 2005 — and continues to proudly support those efforts today.
More than anything, we work hard to provide helpful answers and personal guidance. Our employees bring years of experience, training, and care to every customer conversation. Whether you’re new to natural living or already know exactly what you need, we’ll treat you with patience, respect, and the support you deserve.
Nature’s Way Joins 1% For the Planet
In 2005, Nature’s Way became one of the first businesses to support the 1% for the Planet campaign, donating a portion of sales to local environmental efforts. This commitment began with a $14,000 donation to the Conemaugh Valley Conservancy and additional support for the Mountain Watershed Association for abandoned mine drainage clean-ups.
Over the years, Nature’s Way has also supported organizations such as the Western Pennsylvania Conservancy and Evergreen Conservancy, helping protect local land, waterways, and outdoor education programs.
Through these donations, Nature’s Way continues to show how local businesses can make a meaningful impact on environmental stewardship and the health of their communities.
Meet Becca
After a long and successful career as the founding owner/operator of Nature’s Way, Kitty made the decision to pass the ownership role on to her trusted Manager, Becca Linebaugh in January of 2020.
Becca began working at Nature’s Way Market in 2010 and had taken on the store manager role in 2016.
As the new owner, Becca continues to carry on the legacy of excellent customer service and superior quality products that makes Nature’s Way Market the community choice for their healthy shopping needs.
